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Discover the power of programmatic advertising with our cutting-edge solutions! Reach your target audience at the right moment, on the right platforms, with our data-driven approach. Maximize your ROI as our programmatic technology optimizes ad placements in real-time.
#Retargeting #Look-A-Like-Audience #DataDrivenInventory
WHAT IS PROGRAMMATIC ADVERTISING?
Programmatic advertising is a cutting-edge approach to digital advertising that revolutionises the way marketers connect with their target audiences. It leverages sophisticated algorithms and real-time data to automate the buying and selling of ad inventory across various digital channels, such as websites, mobile apps, and social media platforms. Programmatic advertising enables precise targeting, allowing advertisers to reach specific demographics, interests, and behavioral segments with personalised messages at the right time and place. By utilising advanced machine learning and artificial intelligence technologies, programmatic advertising optimises ad placements and bidding strategies to achieve maximum effectiveness and return on investment. This data-driven approach empowers advertisers with granular insights and transparency, enabling them to make informed decisions and continually refine their campaigns for better performance.
Programmatic advertising brings efficiency, scalability, and precision to the world of digital advertising, transforming how brands connect with their audiences in the ever-evolving digital landscape.
HOW IT WORKS
DATA DRIVEN INVENTORY
Diagram showing how Programmatic Advertising works
DMP = Data Management Platform. This is used to collect, store, organize, and analyze large sets of data from various sources
DSP = Demand-Side Platform. We use this to buy digital advertising inventory in an automated and real-time manner.
SSP = Supply-Side Platform. Used to sell your digital ad inventory in the programmatic advertising ecosystem.
Publisher = Individual or organization that owns and operates a digital property where advertisements are displayed. Publishers can be website owners, app developers, content creators, bloggers, or any entity that offers ad space within their digital assets to generate revenue.
Ad Exhange = Digital marketplace or platform that facilitates the buying and selling of digital advertising inventory in an automated and real-time manner.
Ad position = This refers to the specific location on a webpage or within a mobile app where an advertisement is displayed to the user. Ad position can significantly impact the visibility, performance, and engagement of an ad.
Common Questions We Are Asked
How much does it cost?
Is there a mininum spend?
Where will my ads been shown?
Is there a contract?
How does this differ from Google Ads?
If we build it,
they will come
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