Programmatic Advertising

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Discover the power of programmatic advertising with our cutting-edge solutions! Reach your target audience at the right moment, on the right platforms, with our data-driven approach. Maximize your ROI as our programmatic technology optimizes ad placements in real-time.

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#Retargeting #Look-A-Like-Audience #DataDrivenInventory

WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic advertising is a cutting-edge approach to digital advertising that revolutionises the way marketers connect with their target audiences. It leverages sophisticated algorithms and real-time data to automate the buying and selling of ad inventory across various digital channels, such as websites, mobile apps, and social media platforms. Programmatic advertising enables precise targeting, allowing advertisers to reach specific demographics, interests, and behavioral segments with personalised messages at the right time and place. By utilising advanced machine learning and artificial intelligence technologies, programmatic advertising optimises ad placements and bidding strategies to achieve maximum effectiveness and return on investment. This data-driven approach empowers advertisers with granular insights and transparency, enabling them to make informed decisions and continually refine their campaigns for better performance.
Programmatic advertising brings efficiency, scalability, and precision to the world of digital advertising, transforming how brands connect with their audiences in the ever-evolving digital landscape.

HOW IT WORKS

RETARGETING

Retargeting is effective because it targets users who have already shown interest in the brand, product or service.By reaching out to an audience already familiar with your brand, retargeting maximizes the chances of conversion and boosts the overall return on investment (ROI) and can enhance the overall effectiveness of all your existing digital marketing efforts.

LOOK-A-LIKE-AUDIENCE

Look-a-like audience segments are a group of users or customers who share similar characteristics and behaviour with an existing "seed" audience. The seed audience typically consists of known customers or website visitors who have exhibited specific attributes or behaviours that are valuable to a business, such as high conversion rates, frequent purchases, or engagement with specific content.

DATA DRIVEN INVENTORY

Target users based on demographics, interests, location, behaviour or any other relevant data. Programmatic negates the need to buy inventory directly from websites, instead, identify the users most relevant to your brand and target them wherever they are on the web.

Diagram showing how Programmatic Advertising works

Diagram of how programmatic advertising works

DMP = Data Management Platform. This is used to collect, store, organize, and analyze large sets of data from various sources

DSP = Demand-Side Platform. We use this to buy digital advertising inventory in an automated and real-time manner.

SSP = Supply-Side Platform. Used to sell your digital ad inventory in the programmatic advertising ecosystem.

Publisher = Individual or organization that owns and operates a digital property where advertisements are displayed. Publishers can be website owners, app developers, content creators, bloggers, or any entity that offers ad space within their digital assets to generate revenue.

Ad Exhange = Digital marketplace or platform that facilitates the buying and selling of digital advertising inventory in an automated and real-time manner.

Ad position = This refers to the specific location on a webpage or within a mobile app where an advertisement is displayed to the user.  Ad position can significantly impact the visibility, performance, and engagement of an ad.

Common Questions We Are Asked

If we build it,
they will come

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