Formed in 2006 Concrete Inspirations are Western Canada’s leader in providing epoxy flooring and concrete coating applications for residential, commercial, and industrial clients.
Colour Palette
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The Brief
We began collaboration with Concrete Inspirations in 2009. This is our third refresh of their site.
The owner wanted a fresh new look that represented the premium nature of their business.
The Deliverables
WEBSITE
The existing website was already developed using WordPress and the Elementor page builder. To enhance its visual appeal, we implemented a complete redesign, incorporating eye-catching elements and animations that make the page truly stand out. Additionally, we optimized the slider, replacing it with a faster-loading alternative for an improved user experience.
SEO
Through our dedicated efforts, we have propelled the website to the pinnacle of search engine results pages (SERPs). It currently holds the top position for the majority of their targeted keyphrases, reflecting our commitment to achieving outstanding rankings. To expand their online presence even further, we have initiated an offsite SEO campaign, leveraging various strategies to boost their visibility and enable them to rank for additional keyphrases. Furthermore, we conducted a comprehensive SEO migration to ensure that the new content aligns perfectly with optimized search engine practices.
We are pleased to have successfully revamped the website and implemented effective SEO strategies that have resulted in exceptional rankings and improved online visibility. If you have any further inquiries or require additional assistance, please don’t hesitate to let us know.
The Results
The newly developed website boasts impressive features that contribute to an exceptional user experience. It is fully responsive, ensuring optimal performance across various devices, and is optimized for speed, resulting in swift loading times. The website holds an A ranking in GTMetrix, a testament to its efficient performance. Additionally, all metrics in Page Insights display favorable “green” indicators, indicating a high level of optimisation.
Our dedicated efforts to target new keyphrases have yielded promising results, demonstrating an upward trajectory in the rankings. By strategically implementing our SEO strategies, we are driving increased visibility and attracting more organic traffic to the website. The steady climb in keyphrase rankings is a testament to the effectiveness of our offsite SEO efforts.
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