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CASE STUDY

Powerfloat

Founded in 2000 Powerfloat provide products, advice and support to better improve equine dental care in Canada, the US and internationally.

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Web Design Case Study Cover Photo Powerfloat

Colour Palette

  • #000000
  • #8f1a1d
  • #ffffff

The Brief

Their existing Wix site did not allow multi currency purchases so they were managing two seperate stores.
One for USD purchases and one for CAD purchaes. This meant double the work when making a product change or price change.
They required a clean new site with a currency converter.

The Deliverables

WEBSITE
WEBSITE

To build a fast, userfriendly and responsive WordPress theme that is fully compatible with Woocommerce and has a currency converter, a payment gateway that allows multi currency purchases.

The Results

Our team created a bespoke theme that seamlessly incorporates their branding elements, including a redrawn and refreshed logo in vector resolution to ensure it resizes crisp even at large resolution.

During the project, the client decided to switch their primary color from a slightly burnt orange to a deep red, aligning it with their product attachments and further enhancing the visual impact of the site. With the logo redrawn as an SVG, we easily updated its colors to reflect this change, providing a cohesive and visually appealing design.

In terms of functionality, the site was equipped with Ajax loading for seamless product browsing, Ajax product search for improved user experience, and features such as abandoned cart recovery and a currency converter that dynamically updated without the need for a page refresh. These enhancements not only improve user engagement but also lead to increased conversions.

In terms of performance, the site has an A ranking in GTMetrix, showcasing its fast loading times and optimized performance. Additionally, it consistently receives high scores in Google PageInsights, with scores in the high 90s across various performance metrics. This ensured a smooth and efficient user experience, contributing to the overall success of the website.

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