Bijou Bangles curate contemporary jewellery, featuring both Sterling Silver and Silver Plated pieces.
Colour Palette
- #30c7db
- #111111
- #ffffff
The Brief
To migrate the existing website from OpenCart to Woocommerce and to improve the UI and aesthetics of the site.
The Deliverables
WEBSITE
WEBSITE
We exported all the existing products from Opencart into Woocomerce which saved the client time and money than manually doing this.
The website is developed on WooCommerce, an e-commerce platform that runs on WordPress.
The client had no imagery so we sourced relevant images to make the site pop. We enhanced the site’s functionality with Ajax search capabilities, enabling quick and effective product searches, a feature known to boost conversion rates. A postcode lookup tool, integrated with a dependable API, simplifies the ordering process. Additionally, automated order API printing supports their team in efficient packaging. We also connected a label printer and setup the Royal Mail API to make it easier to synchronize orders. All orders are automatically pushed through into their Royal Mail business account.
To track user engagement and optimize the sales funnel, we incorporated Google tags and analytics. An abandoned cart feature was added to gently remind customers to complete their purchases. Trustpilot integration follows, with an automated email sent after three days to verify a smooth buying experience.
The site’s performance is robust, achieving an A grade on GTMetrix. Their previous site scored a C so we have greatly improved the sites loading speed.
The Results
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